Consulting Case Interview - New Grad E3 Technical Interview 1

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In this interview, you’ll take on a case study as a candidate working with McKinsey, examining a real-world scenario involving SuperSoda, a leading beverage company considering a new product launch. You’ll assess “Electro-Light,” a low-sugar, electrolyte-focused sports drink, analyzing market positioning, profitability, and operational feasibility in a competitive landscape.

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